TiedIn Media Launches Redesigned Website For LG Planning Group
Long Island marketing agency, TiedIn Media launched the redesigned website for employee benefits consultants, LG Planning Group. LG Planning group is a business focused on the service they provide to employees and employers so their website needed to highlight this to site visitors. It is essential that LG Planning Group’s message, which is commitment, precision, and innovation, is communicated through the website in a way that is effective and efficient.
LG Planning Group’s commitment is to the people they serve so it was vital to include imagery of people throughout the website to reflect this message. Precision is communicated through the organization and functionality of the website, every link and button serves a purpose to the site visitor. Innovation is reflected through the design of the website by adding more visual interest. Overall, every aspect of the website serves the purpose of communicating this message to any site visitor encouraging them to become clients.
While much of the information on the website has stayed the same, LG Planning Group needed an updated design to better organize their information. With brighter imagery and colors as well as organization and functionality, the site is now much more inviting and delivers the message of the business in a more effective way.
More about LG Planning Group: At LG Planning Group, we empower our clients to become better consumers of healthcare by providing education, advocacy, technology, a very high level of personalized service and deep domain expertise. We offer customized and creative benefit solutions tailored to fit each specific client’s needs and help alleviate the Human Resource Department’s administrative burden. We are committed to being advocates for the clients we serve; our true product is superior service.
More about TiedIn Media: At TiedIn Media we believe in connectivity. Connectivity is what drives the bond between business and customer; it can only be achieved by creating a brand that people can relate to or a brand that is “tied in”. We work with our clients to gain the deepest understanding of their business, thus defining a brand’s essence. We give the brand a look, a feel, a voice, and a story, which ultimately ties a business and its customers together.