Friday, March 22, 2019

The Global Marketing Automation Software Market to 2024 - A $14+ Billion Opportunity, Growing at a CAGR of 19.2% from 2019 - ResearchAndMarkets.com

BWW News Desk
March 15, 2019

The a referrerpolicyunsafeurl targetblank hrefhttpswwwresearchandmarketscomresearch8f66jrtheglobalw4 relnofollowMarketing Automation Software Market Growth Trends and Forecast 2019 2024a report has been added to strongResearchAndMarketscomsstrong offering pblockquotep idpullquotepblockquote p The marketing automation software market was estimated at USD 51 billion in 2018 and is expected to be USD 1415 billion in 2024 registering at a CAGR of 192 through the forecast period 20192024 p p Owing to the increasing significance of marketing in generating sales and customer retention marketing services are witnessing a rise in their spending p p The GroupM one of the worlds largest advertising media company regarding billings reported a surge in marketing services spending from USD 37519 billion in 2012 to USD 45707 billion in 2017 p p In 2017 the Americas saw an 8 yearonyear growth in regional internet penetration The United States contributed 22 million nearly 25 of the 88 million new social media users across the region in the past year Thus there arises an increasing need for improving customer experience which is one of the major factors driving the market for marketing automation software p p The market is witnessing a shortage of skilled professionals who can guide users to get better results from web analytics solutions and can convert them into actionable insights and information p p In the United States investments in the digital marketing companies in the region are pushing the market forward For instance PrintingForLesscom in 2018 raised investment from Goldman Sachs Growth Equity worth USD 25 million which would primarily be used to expand the capabilities of CRM platforms and marketing automation p p strongKey Market Trendsstrong p p emEmail Marketing Expected to Be a Significant Applicationem p p Email marketing is one of the primary channels of marketing considering the number of email users which is close to 35 billion Businesses around the world have utilized email marketing Broadcasting an email to a potential client or consumer that could help in closing the sale is considered as email marketing Generally email marketing involves sending advertisements newsletters solicit sales request donations and request businesses via emails p p Email marketing has evolved drastically over the past few years With the advent of ecommerce and smartphones the number of users utilizing email service had increased in the previous decade which improved the reach of email marketing With the vast amount of user data available companies are focusing on automating the database to streamline the process and explore new ways of email marketing p p This has provided an opportunity for companies to explore automated email marketing Gmail revealed that 684 of the incoming emails are classified as promotions as of February 2017 Such figures emphasize the penetration of email marketing p p In October 2017 a global provider of email marketing and automation software Aweber introduced click automation to its email automation platform With this update users can segment their audience based on the links they click and send more relevant emails to convert the leads into their conversion funnel p p emChina Expected to Witness Significant Growthem p p China is one of the digital marketing powerhouses The country boasts of the worlds secondlargest search advertising market and spends more on digital advertising than Japan Indonesia Australia and South Korea combined p p The country is transforming the way businesses think about their marketing strategy Due to its massive scale and unique consumer behavior the Chinese market has forced firms to be creative about their marketing strategies which also applies to market automation p p In China more than half 572 of advertisement expenditure went toward the internet in 2017 implying that the digital marketing landscape is more competitive than ever Moreover social media platforms such as Weibo WeChat and Tieba and search engines Baidu have launched advertising products focusing on people targeting to increase marketing performance Around 66 of the countrys population uses WeChat posing lucrative opportunities in the social media marketing sphere p p The country is witnessing an increase in advertising expenditure by organizations For instance according to GroupM one of the worlds largest advertising media company the advertising spending in 2017 was USD 8628 billion in China p p Although advertising expenditure in the country is relatively high with various industries adopting marketing strategies to gain recognition in the market the number of companies adopting marketing automation software in the region is relatively low due to lack of awareness p p strongCompetitive Landscapestrong p p The marketing automation software market has several products available Hence being innovative in the market is crucial as consumers are opting for products with the latest features The capital expenditure is also high which has helped companies with powerful competitive strategies to move forward rapidly p p Growing demand for marketing automation solutions is driving the huge investments in the industry to develop new products Large technological companies are aggressively pushing to acquire small tech companies and gain an advantage p p The industry is witnessing many mergers and acquisitions Thus competition in the industry is intensifying significantly Some of the key players in the market are Adobe IBM and Microsoft p p strongSome key developments in the market are as followsstrong p ul li Adobe acquired Magento Commerce a marketleading commerce platform the acquisition is expected to deliver a single endtoend digital experience platform including content creation marketing advertising analytics and commerce for the B2B and B2C customers The Magento platform brings together digital commerce order management and predictive intelligence to enable shopping experiences that scale for businesses of any size li li Marketo and Clari an AI sales solution provider announced a strategic partnership designed to unite sales and marketing teams and accelerate deals by providing a single comprehensive view of the buyers journey li ul p strongTopics Coveredstrong p p strong1 Introductionstrong p p 11 Study Deliverables p p 12 Study Assumptions p p 13 Scope of the Study p p strong2 Research Methodologystrong p p strong3 Executive Summarystrong p p strong4 Market Dynamicsstrong p p 41 Market Overview p p 42 Introduction to Market Drivers and Restraints p p 43 Market Drivers p p 431 Increasing Demand for Digital Marketing p p 432 Rising Demand to Integrate Marketing Efforts p p 44 Market Restraints p p 441 Lack of Skilled Professionals across the Industry p p 45 Value Chain Analysis p p 46 Industry Attractiveness Porters Five Forces Analysis p p strong5 Market Segmentationstrong p p 51 By Deployment p p 511 Cloudbased p p 512 Onpremise p p 52 By Application p p 521 Campaign Management p p 522 Email Marketing p p 523 Inbound Marketing p p 524 Lead Management p p 525 Mobile Application p p 526 Social Media Marketing p p 527 Other Applications p p 53 By Enduser Vertical p p 531 Entertainment and Media p p 532 Financial Services p p 533 Government p p 534 Healthcare p p 535 Manufacturing p p 536 Retail p p 537 Other Enduser Verticals p p 54 Geography p p 541 North America p p 542 Europe p p 543 AsiaPacific p p 544 Latin America p p 545 Middle East amp Africa p p strong6 Competitive Landscapestrong p p 61 Company Profiles p p 611 ActOn Software Inc p p 612 Adobe Systems Incorporated p p 613 Hubspot Inc p p 614 IBM Corporation Silverpop p p 615 Marketo Inc p p 616 Microsoft Corporation p p 617 Oracle Corporation p p 618 Salesforcecom Inc p p 619 Salesfusion Inc p p 6110 SAS SE p p 6111 Teradata Corporation p p strong7 Investment Analysisstrong p p strong8 Market Opportunities and Future Trendsstrong p p For more information about this report visit a referrerpolicyunsafeurl targetblank hrefhttpswwwresearchandmarketscomresearch8f66jrtheglobalw4 relnofollowhttpswwwresearchandmarketscomresearch8f66jrtheglobalw4a p pimg referrerpolicyunsafeurl alt srchttpsctsbusinesswirecomctCTidbwnewsampsty20190315005463r1ampsidweb01ampdistronxamplangen stylewidth0height0span classbwct31415p

SOURCE: BUSINESS WIRE. ©2015 Business Wire

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