Saturday, May 25, 2019

Scripps WMYD Television to Host Detroits First Next-Gen Television Station

BWW News Desk
May 15, 2019

On the heels of last months announcement that TV broadcasters in the Top 40 TV markets will be launching NextGen TV services by the end of 2020 Detroits WMYD owned by The EW Scripps Company NASDAQ SSP today announced plans to launch the new broadcast TV technology in a collaborative effort that will also involve Graham Media Group and other local broadcasters pblockquotep idpullquotepblockquote p A NextGen TV broadcaster in Detroit provides a unique opportunity for the automotive industry to have an inmarket test bed for the new Internet Protocolbased broadcast platform that can easily deliver data to millions of receivers at once without worrying about bottlenecks from online traffic p p Scripps is a strong supporter of the development of ATSC 30 technology as a way to continue to improve the broadcast industrys offerings for both consumers and advertisers said Brian Lawlor president of Local Media for Scripps After our positive experience with KNXV as part of the test and learn initiatives in Phoenix we are eager to launch this technology with WMYD in Detroit and help move the industry forward Scripps KNXV participated in the launch of Arizonas Phoenix Model Market for NextGen TV a project managed by the Pearl TV business group of television broadcasters p p Also participating in the Detroit NextGen TV launch will be NBC affiliate WDIVTV owned by Graham Media Group p p The collaborative effort needed to launch this new technology requires that broadcasters work together for the benefit of our viewers Graham and WDIV look forward to launching the new NextGen TV station and the eventual launch of our own advanced signals on this platform The future of television insures a more expansive experience with high dynamic range video and advanced audio features that will immerse viewers as never before said Emily L Barr President and Chief Executive Officer of Graham Media Group p p An expanded launch of NextGen TV will greatly enhance overtheair services for viewers while bringing together broadcast and broadband functionality to give audiences more content and choice NextGen TV also provides groundbreaking opportunities for TV broadcasters interested in offering new features and serving new markets Deployment of ATSC 30 will provide information and entertainment to ATSC 30equipped television receivers automobiles and other digital and mobile consumer devices p p NextGen TV is powered by the new Internet Protocolbased ATSC 30 standard which allows consumers to integrate the most popular and pervasive video service broadcast television into their digital lifestyles p p Subject to final engineering and required approvals consents and FCC license modifications the participating broadcasters have identified the first stations that will convert to ATSC 30 service in this rollout including WMYD in Detroit p p At the 2019 NAB Show in April a broad coalition of broadcast television station groups including both network ownedandoperated stations and affiliates and public broadcasters announced plans to deploy NextGen TV in the 40 largest US TV markets by the end of 2020 The marketdriven effort builds on the testing and rollouts that have already taken place in Phoenix Dallas Baltimore East Lansing Raleigh and Santa Barbara It reflects the strong commitment of commercial and noncommercial broadcasters across the country to bring advanced television services to the public This first wave of overtheair NextGen TV service will begin with several markets slated for launch this year with dozens more planned through 2020 This timeline will make NextGen TV service available to tens of millions of viewers and is concurrent with the anticipated 2020 introduction of consumer devices equipped to receive the advanced signals p p span classbwulineAbout Pearl TVspan p p Pearl TV is a business group comprised of Cox Media Group the EW Scripps Company Graham Media Group Gray Television Inc Hearst Television IncMeredith Local Media Group Nexstar MediaGroup and TEGNA Inc Pearl TVs membership includes companies that operate more than 300 networkaffiliated local stations across the country p p span classbwulineAbout Scrippsspan p p a referrerpolicyunsafeurl targetblank hrefhttpsctsbusinesswirecomctCTidsmartlinkampurlhttp3A2F2Fwwwscrippscom2Fampesheet51985201ampnewsitemid20190515005519amplanenUSampanchorTheEWScrippsCompanyampindex1ampmd5dd88733dd45afb995ec290e87d38e4cf relnofollowThe EW Scripps CompanyaNASDAQ SSP serves audiences and businesses through a growing portfolio of local and national media brands With 52 television stations in 36 markets Scripps is the nations fourthlargest independent TV station owner Scripps runs a collection of national journalism and content businesses includinga referrerpolicyunsafeurl targetblank hrefhttpsctsbusinesswirecomctCTidsmartlinkampurlhttp3A2F2Fwwwnewsycom2Fampesheet51985201ampnewsitemid20190515005519amplanenUSampanchorNewsyampindex2ampmd5c29d0d15e96adbbfb364b25662821886 relnofollowNewsya the nextgeneration national news network podcast industry leadera referrerpolicyunsafeurl targetblank hrefhttpsctsbusinesswirecomctCTidsmartlinkampurlhttps3A2F2Fwwwstitcherus2Fampesheet51985201ampnewsitemid20190515005519amplanenUSampanchorStitcherampindex3ampmd5ed0b0debdaf7018cc86ac9ce76f426c9 relnofollowStitcherathe fastgrowing national broadcast networks a referrerpolicyunsafeurl targetblank hrefhttpsctsbusinesswirecomctCTidsmartlinkampurlhttps3A2F2Fwwwbouncetvcom2Fampesheet51985201ampnewsitemid20190515005519amplanenUSampanchorBounceampindex4ampmd5f9b73c98d6f66a0a83f8cc4408a1d654 relnofollowBouncea a referrerpolicyunsafeurl targetblank hrefhttpsctsbusinesswirecomctCTidsmartlinkampurlhttps3A2F2Fwwwgrittvcom2Fampesheet51985201ampnewsitemid20190515005519amplanenUSampanchorGritampindex5ampmd5033b41a1fb592e202e5118f0eccca684 relnofollowGrita a referrerpolicyunsafeurl targetblank hrefhttpsctsbusinesswirecomctCTidsmartlinkampurlhttps3A2F2Fwwwescapetvcom2Fampesheet51985201ampnewsitemid20190515005519amplanenUSampanchorEscapeampindex6ampmd5454599e6d314245d7abeffb3122b82f7 relnofollowEscapea a referrerpolicyunsafeurl targetblank hrefhttpsctsbusinesswirecomctCTidsmartlinkampurlhttps3A2F2Fwwwlaffcom2Fampesheet51985201ampnewsitemid20190515005519amplanenUSampanchorLaffampindex7ampmd5be663d9641253b1c818c9383ba57b7f2 relnofollowLaffa and a referrerpolicyunsafeurl targetblank hrefhttpsctsbusinesswirecomctCTidsmartlinkampurlhttp3A2F2Fcourttvcom2Fampesheet51985201ampnewsitemid20190515005519amplanenUSampanchorCourtTVampindex8ampmd5d178a84c026a421ef480e6cec042a9aa relnofollowCourt TVaanda referrerpolicyunsafeurl targetblank hrefhttpsctsbusinesswirecomctCTidsmartlinkampurlhttps3A2F2Fwwwtritondigitalcom2Fampesheet51985201ampnewsitemid20190515005519amplanenUSampanchorTritonampindex9ampmd5cadd824dc6b175500ac21557013b1261 relnofollowTritona the global leader in digital audio technology and measurement services Scripps runs an awardwinning investigative reporting newsroom in Washington DC and is the longtime steward of thea referrerpolicyunsafeurl targetblank hrefhttpsctsbusinesswirecomctCTidsmartlinkampurlhttp3A2F2Fwwwspellingbeecom2Fampesheet51985201ampnewsitemid20190515005519amplanenUSampanchorScrippsNationalSpellingBeeampindex10ampmd57b2a4e637cf59b5a2d5e3023321379ba relnofollowScripps National Spelling Beea Founded in 1878 Scripps has held for decades to the motto Give light and the people will find their own way p p span classbwulineGraham Media Groupspan p p Graham Media Group is comprised of 7 local media hubs Graham Digital and Social News Desk delivering local news programming advertising solutions and digital media tools for television online mobile OTT podcasts and audio devices We are dynamic local brands that extend well beyond the traditional TV set Our work helps inform celebrate and knit together the communities we serve GMG operates in 6 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hrefhttpsctsbusinesswirecomctCTidsmartlinkampurlhttp3A2F2Fgrahammediacom2Fksatampesheet51985201ampnewsitemid20190515005519amplanenUSampanchorKSATE28093SanAntonioampindex14ampmd5e5b8b0d038198f56b08990accbfe94ab relnofollowKSATSan Antonioa ABC a referrerpolicyunsafeurl targetblank hrefhttpsctsbusinesswirecomctCTidsmartlinkampurlhttp3A2F2Fgrahammediacom2Fwkmgampesheet51985201ampnewsitemid20190515005519amplanenUSampanchorWKMGE28093Orlandoampindex15ampmd5e106915ee8b41fd1090a20a50ee4752d relnofollowWKMGOrlandoa CBS a referrerpolicyunsafeurl targetblank hrefhttpsctsbusinesswirecomctCTidsmartlinkampurlhttp3A2F2Fgrahammediacom2Fwjxtampesheet51985201ampnewsitemid20190515005519amplanenUSampanchorWJXTE28093Jacksonvilleampindex16ampmd53a5ee95420b4fc4bc7ff1d15ea6fa10f relnofollowWJXTJacksonvillea fully local and a referrerpolicyunsafeurl targetblank 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