Sunday, April 21, 2019

Over 30 Million Americans Have Never Paid for Traditional TV Service MRI-Simmons

BWW News Desk
April 09, 2019

While media attention often focuses on Cord Cutters adults who give up their cable or satellite TV subscriptions new MRISimmons research shows that a growing number of Americans have never paid for a traditional TV connection pblockquotep idpullquotepblockquote p The latest Cord Evolution insights reveal that roughly 31 million US consumers 12 of the adult population are Cord Nevers CNs that represents an increase over the 2017 level of 9 With a median age of 33 the typical Cord Nevers average household income has risen by 27 over the last 2 years from 41500 to 52800 p p classbwalignc a referrerpolicyunsafeurl targetblank hrefhttpsctsbusinesswirecomctCTidsmartlinkampurlhttps3A2F2Finsightsgfkcom2Fhubfs2FCountryFoldersimages2FUS2FCordNevers40MRISimmonsFINALpdfampesheet51966872ampnewsitemid20190409005686amplanenUSampanchorDownloadaninfographicampindex1ampmd5cb38743fba5a5fee067ed1eaee4f5cbf relnofollowiDownload an infographiciai based on this releasei p p Among Cord Nevers 27 about 8 million adults say they plan to sign up for a payTV service in the next six months Some 70 of these cord seekers say they will subscribe to a traditional cable fiber optic or satellite service while 30 41 of 18 to 34 years olds expect to acquire a streaming TV package such as Hulu with Live TV DirectTV Now or Sling TV p p Why are millions of Cord Nevers looking to connect to payTV service The reasons vary dramatically by age iSee Table 1i The option to channel surf is a big motivator for those in the 35to49 and 50 groups while the youngest adults 18 to 34 are seeking access and the ability to watch and find shows easily p p Young people used to say that as soon as they got their first wellpaying job they would sign up for the full suite of traditional TV services said Karen Ramspacher SVP Innovations amp Insights at MRISimmons Today there are many more options for connecting to TVideo content so competition for these subscription dollars is fierce As they grow in numbers and wealth todays Cord Nevers definitely represent an opportunity for content providers but understanding the Nevers underlying motivations is essential to targeting them effectively p p bTable 1 Why Cord Nevers are likely to subscribe to a payTV service in the next 6 months by age groupb p div classbwreleasetabletable cellspacing0 classbwtablemarginb tr td classbwpadl0 bwvertalignb bwalignl bwsinglebottom td td classbwsinglebottom td td classbwsinglebottom td td classbwpadl0 bwnowrap bwpadr0 bwvertalignb bwalignc bwsinglebottom 18 td td classbwsinglebottom td td classbwsinglebottom td td classbwpadl0 bwvertalignb bwalignc bwsinglebottom 18 to 34 td td classbwsinglebottom td td classbwsinglebottom td td classbwpadl0 bwvertalignb bwalignc bwsinglebottom 35 to 49 td td classbwsinglebottom td td classbwsinglebottom td td classbwpadl0 bwnowrap bwpadr0 bwvertalignb bwalignc bwsinglebottom 50 td tr tr td classbwpadl0 bwvertalignm bwalignl bwsinglebottom I want to be able to channel surf td td classbwsinglebottom td td classbwsinglebottom td td classbwpadl0 bwvertalignm bwalignc bwsinglebottom 27 td td classbwsinglebottom td td classbwsinglebottom td td classbwpadl0 bwnowrap bwpadr0 bwvertalignb bwalignc bwsinglebottom 18 p classbwcellpmargin 67 p td td classbwsinglebottom td td classbwsinglebottom td td classbwpadl0 bwnowrap bwpadr0 bwvertalignb bwalignc bwsinglebottom 46 p classbwcellpmargin 168 p td td classbwsinglebottom td td classbwsinglebottom td td classbwpadl0 bwnowrap bwpadr0 bwvertalignb bwalignc bwsinglebottom 31 p classbwcellpmargin 113 p td tr tr td classbwpadl0 bwvertalignm bwalignl bwsinglebottom I can get a good deal on a TV package td td classbwsinglebottom td td classbwsinglebottom td td classbwpadl0 bwnowrap bwpadr0 bwvertalignm bwalignc bwsinglebottom 23 td td classbwsinglebottom td td classbwsinglebottom td td classbwpadl0 bwnowrap bwpadr0 bwvertalignb bwalignc bwsinglebottom 30 p classbwcellpmargin 131 p td td classbwsinglebottom td td classbwsinglebottom td td classbwpadl0 bwnowrap bwpadr0 bwvertalignb bwalignc bwsinglebottom 10 p classbwcellpmargin 45 p td td classbwsinglebottom td td classbwsinglebottom td td classbwpadl0 bwnowrap bwpadr0 bwvertalignb bwalignc bwsinglebottom 15 p classbwcellpmargin 67 p td tr tr td classbwpadl0 bwvertalignm bwalignl bwsinglebottom It is easier to watchfind shows td td classbwsinglebottom td td classbwsinglebottom td td classbwpadl0 bwnowrap bwpadr0 bwvertalignm bwalignc bwsinglebottom 21 td td classbwsinglebottom td td classbwsinglebottom td td classbwpadl0 bwnowrap bwpadr0 bwvertalignb bwalignc bwsinglebottom 29 p classbwcellpmargin 138 p td td classbwsinglebottom td td classbwsinglebottom td td classbwpadl0 bwnowrap bwpadr0 bwvertalignb bwalignc bwsinglebottom 7 p classbwcellpmargin 35 p td td classbwsinglebottom td td classbwsinglebottom td td classbwpadl0 bwnowrap bwpadr0 bwvertalignb bwalignc bwsinglebottom 11 p classbwcellpmargin 53 p td tr tr td classbwpadl0 bwvertalignm bwalignl bwsinglebottom It is the only way to watch the TV networks I want to watch td td classbwsinglebottom td td classbwsinglebottom td td classbwpadl0 bwnowrap bwpadr0 bwvertalignm bwalignc bwsinglebottom 18 td td classbwsinglebottom td td classbwsinglebottom td td classbwpadl0 bwnowrap bwpadr0 bwvertalignb bwalignc bwsinglebottom 16 p classbwcellpmargin 86 p td td classbwsinglebottom td td classbwsinglebottom td td classbwpadl0 bwnowrap bwpadr0 bwvertalignb bwalignc bwsinglebottom 23 p classbwcellpmargin 122 p td td classbwsinglebottom td td classbwsinglebottom td td classbwpadl0 bwnowrap bwpadr0 bwvertalignb bwalignc bwsinglebottom 22 p classbwcellpmargin 121 p td tr tr td classbwpadl0 bwvertalignm bwalignl bwsinglebottom It has better access to shows I want to watch td td classbwsinglebottom td td classbwsinglebottom td td classbwpadl0 bwnowrap bwpadr0 bwvertalignm bwalignc bwsinglebottom 18 td td classbwsinglebottom td td classbwsinglebottom td td classbwpadl0 bwnowrap bwpadr0 bwvertalignb bwalignc bwsinglebottom 23 p classbwcellpmargin 126 p td td classbwsinglebottom td td classbwsinglebottom td td classbwpadl0 bwnowrap bwpadr0 bwvertalignb bwalignc bwsinglebottom 11 p classbwcellpmargin 63 p td td classbwsinglebottom td td classbwsinglebottom td td classbwpadl0 bwnowrap bwpadr0 bwvertalignb bwalignc bwsinglebottom 9 p classbwcellpmargin 50 p td tr tr td classbwpadl0 bwvertalignm bwalignl bwsinglebottom It is worth the expense td td classbwsinglebottom td td classbwsinglebottom td td classbwpadl0 bwnowrap bwpadr0 bwvertalignm bwalignc bwsinglebottom 17 td td classbwsinglebottom td td classbwsinglebottom td td classbwpadl0 bwnowrap bwpadr0 bwvertalignb bwalignc bwsinglebottom 16 p classbwcellpmargin 92 p td td classbwsinglebottom td td classbwsinglebottom td td classbwpadl0 bwnowrap bwpadr0 bwvertalignb bwalignc bwsinglebottom 26 p classbwcellpmargin 151 p td td classbwsinglebottom td td classbwsinglebottom td td classbwpadl0 bwnowrap bwpadr0 bwvertalignb bwalignc bwsinglebottom 4 p classbwcellpmargin 22 p td tr tr td classbwpadl0 bwvertalignm bwalignl bwsinglebottom I want to watch live news td td classbwsinglebottom td td classbwsinglebottom td td classbwpadl0 bwnowrap bwpadr0 bwvertalignm bwalignc bwsinglebottom 17 td td classbwsinglebottom td td classbwsinglebottom td td classbwpadl0 bwnowrap bwpadr0 bwvertalignb bwalignc bwsinglebottom 14 p classbwcellpmargin 79 p td td classbwsinglebottom td td classbwsinglebottom td td classbwpadl0 bwnowrap bwpadr0 bwvertalignb bwalignc bwsinglebottom 30 p classbwcellpmargin 172 p td td classbwsinglebottom td td classbwsinglebottom td td classbwpadl0 bwnowrap bwpadr0 bwvertalignb bwalignc bwsinglebottom 6 p classbwcellpmargin 37 p td tr tr td classbwpadl0 bwvertalignm bwalignl bwsinglebottom I want to watch live programming when it airs td td classbwsinglebottom td td classbwsinglebottom td td classbwpadl0 bwnowrap bwpadr0 bwvertalignm bwalignc bwsinglebottom 16 td td classbwsinglebottom td td classbwsinglebottom td td classbwpadl0 bwnowrap bwpadr0 bwvertalignb bwalignc bwsinglebottom 14 p classbwcellpmargin 87 p td td classbwsinglebottom td td classbwsinglebottom td td classbwpadl0 bwnowrap bwpadr0 bwvertalignb bwalignc bwsinglebottom 21 p classbwcellpmargin 134 p td td classbwsinglebottom td td classbwsinglebottom td td classbwpadl0 bwnowrap bwpadr0 bwvertalignb bwalignc bwsinglebottom 14 p classbwcellpmargin 89 p td tr tr td classbwpadl0 bwvertalignm bwalignl bwsinglebottom I want to have a DVR service td td classbwsinglebottom td td classbwsinglebottom td td classbwpadl0 bwnowrap bwpadr0 bwvertalignm bwalignc bwsinglebottom 14 td td classbwsinglebottom td td classbwsinglebottom td td classbwpadl0 bwnowrap bwpadr0 bwvertalignb bwalignc bwsinglebottom 9 p classbwcellpmargin 65 p td td classbwsinglebottom td td classbwsinglebottom td td classbwpadl0 bwnowrap bwpadr0 bwvertalignb bwalignc bwsinglebottom 26 p classbwcellpmargin 185 p td td classbwsinglebottom td td classbwsinglebottom td td classbwpadl0 bwnowrap bwpadr0 bwvertalignb bwalignc bwsinglebottom 12 p classbwcellpmargin 82 p td tr table

SOURCE: BUSINESS WIRE. ©2015 Business Wire

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