Monday, December 10, 2018

Original Competition Show 'The Chinese Youth' Premieres on iQIYI, Providing Innovative Youthful Take on Traditional Chinese Culture

BWW News Desk
November 29, 2018

BEIJING, Nov. 29, 2018 /PRNewswire/  iQIYI Inc. (IQ) ("iQIYI" or the "Company"), an innovative market-leading online entertainment service in China, today announced the launch of its latest original online competition show, "The Chinese Youth". A first of its kind, "The Chinese Youth" seeks to integrate elements of traditional Chinese culture with iQIYI's signature model of engaging performance-based talent shows.

"The Chinese Youth" is produced as part of iQIYI's initiative to introduce themes of traditional culture into mass entertainment programming. The show puts the singing and dancing skills of talented Chinese youth to the test, with all performances related to China's profound cultural history, featuring traditional music styles, instruments and costumes.

"Chinese people are famously proud of their rich cultural tradition, and 'The Chinese Youth' artfully and entertainingly walks the balance of providing a modern platform for the enjoyment of ancient culture," said Wang Xiaohui, iQIYI's Chief Content Officer. "As China's largest online streaming platform, with an unmatched track record of producing original content that captures the national zeitgeist, iQIYI is well placed to make the most of this lucrative market opportunity."

In the past two years alone, iQIYI has singlehandedly encouraged the rise of two major trends in Chinese youth culture through its online talent shows, with last summer's "The Rap of China" producing millions of rap fans among Chinese youth, and "Hot Blood Dance Crew" making street dance an equally popular phenomenon across the country.

iQIYI has also led the way in reimagining traditional themes of Chinese culture and history for modern entertainment formats. The company's original period drama "The Story of Yanxi Palace", was met with an astounding reaction this summer, lending a fresh, youth-friendly veneer to traditional Chinese culture and introducing audiences to a number of new up and coming actors.

About iQIYI, Inc.

iQIYI, Inc. (NASDAQ:IQ) ("iQIYI" or the "Company") is an innovative market-leading online entertainment service in China. Its corporate DNA combines creative talent with technology, fostering an environment for continuous innovation and the production of blockbuster content. iQIYI's platform features highly popular original content, as well as a comprehensive library of other professionally-produced content, partner-generated content and user-generated content. The Company distinguishes itself in the online entertainment industry by its leading technology platform powered by advanced AI, big data analytics and other core proprietary technologies. iQIYI attracts a massive user base with tremendous user engagement, and has developed a diversified monetization model including membership services, online advertising services, content distribution, live broadcasting, online games, IP licensing, online literature and e-commerce etc. For more information on iQIYI, please visit https://ir.iqiyi.com.

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