Sunday, April 21, 2019

On the Heels of New Financing, Dote Launches First Interactive Live Streaming Shopping Experience for Gen Z

BWW News Desk
April 09, 2019

a referrerpolicyunsafeurl targetblank hrefhttpsctsbusinesswirecomctCTidsmartlinkampurlhttps3A2F2Fwwwdoteshoppingcom2Fampesheet51965155ampnewsitemid20190409005396amplanenUSampanchorDoteampindex1ampmd559a0d64062d676ff2d4680ccccc5cb71 relnofollowDotea the fastgrowing social shopping app for Gen Z is excited to announce the launch of iShopping Partyi Shopping Party offers consumers a live interactive video shopping experience from their mobile phone like Twitch for shopping Dote has raised 23 million in total funding having just completed their Series B led by Goodwater Capital Lightspeed Venture Partners and Harrison Metal also participated p p Today kicks off a twoweek Dote shopping extravaganza in which at least two Shopping Parties will occur every hour from 6 am PST to 10 pm PST totaling more than 400 parties Shopping Parties will be exclusively hosted on the Dote platform by Dote Creators which encompass a group of 450 social influencers including a referrerpolicyunsafeurl targetblank hrefhttpsctsbusinesswirecomctCTidsmartlinkampurlhttps3A2F2Fwwwinstagramcom2Fkalanihilliker2Fampesheet51965155ampnewsitemid20190409005396amplanenUSampanchorKalaniHilikerampindex2ampmd53ce8694223c04cc3a7056873948c2f6d relnofollowKalani Hilikera 5 million followers a referrerpolicyunsafeurl targetblank hrefhttpsctsbusinesswirecomctCTidsmartlinkampurlhttps3A2F2Fwwwinstagramcom2Fniasioux2F3Fhl3Denampesheet51965155ampnewsitemid20190409005396amplanenUSampanchorNiaSiouxampindex3ampmd5e7fef92c4bccae32015b6c4b05e88b0b relnofollowNia Siouxa 5 million followers and a referrerpolicyunsafeurl targetblank hrefhttpsctsbusinesswirecomctCTidsmartlinkampurlhttps3A2F2Fwwwyoutubecom2Fchannel2FUCphp36eGq0lzmZBCaepuX7gampesheet51965155ampnewsitemid20190409005396amplanenUSampanchorEllieThumannampindex4ampmd5285b95c2a245ec19111438bcfa559f1f relnofollowEllie Thumanna 15 million subscribers p p no quote Being able to be in conversation with my fans in real time while shopping on Dote is an amazing opportunity said YouTuber Ellie Thumann no quote Not only is it going to be super fun but it will help me build even stronger relationships with my community by being able to offer up an entirely fresh type of content p p Shopping Party was built in response to Dotes digitally native audience looking to recreate the real world experience of a trip to the mall with friends yet reimagined for todays mobile environment Shopping Party is the first interactive live shopping experience for Gen Z The closest experience is Twitch the uber popular platform for watching and streaming video games boasting over 2 million unique streamers every month p p This simple easy to use feature allows Dote Creators to livestream with their fans engaging with them in a new way that gives both an inside look into what inspires todays fashion trendsetters and allows them to be part of the style creation process For brands its an opportunity to partner with leading social influencers to reach consumers through engaging content and the ultimate shopping experience p p no quote Dote has built a brand and technology platform that changes the way future generations will shop said Eric Kim cofounder and Managing Partner of Goodwater Capital no quote Their customercentric shopping platform uniquely blends innovative technologies such as livestreaming with relevant and fun social features setting the standard for how all major brands and retailers will connect with Gen Z Were thrilled to partner with them to accelerate this transformation p p no quote When we stopped going to malls with our friends and started shopping online the experience became one skewed toward convenience and assortment Along the way we lost the social experience that shopping can be which so many people have enjoyed throughout the history of commerce said Dote Founder and CEO Lauren Farleigh no quote With Shopping Party weve created a firstofitskind immersive shopping experience that provides all the benefits of ecommerce but in an engaging way you can enjoy with friends p p A typical Shopping Party session will last about 15 minutes and creators have the option to leverage all of Dotes current inapp offerings during a Shopping Party including Giveaways Shoppable Looks and Polls p p The product was built with cuttingedge technology leveraging Apples iReplaykit2 iand is a big step forward from a oneway communication channel like posting a photo Shopping Party is the firstofits kind live social and interactive shopping experience authentically connecting Gen Z to their favorite social stars and brands p p While shopping party hosts can shop from all 150 brands on the Dote platform during parties retailers such as Urban Outfitters Honeybum Princess Polly and Dolls Kill were selected for the pilot Sponsored Party program where they will be partnering with creators who will throw parties interacting exclusively with their brands products For retailers Shopping Party gives them a new audience who might not have considered their brand had they not seen their favorite creator shop it It also allows product feedback to come to life a video and voiceover of what consumers can currently only express through written words in a product review section p p bAbout Doteb p p Dote is a social app where you can connect get inspired by and shop more than 150 of your favorite brands with 450 of todays biggest social stars Through a seamless shopping experience giveaways shoppable social posts and more the company is building the ultimate shopping experience for Gen Z Dote was founded in 2014 by CEO Lauren Farleigh and is headquartered in San Francisco For more information go to a referrerpolicyunsafeurl targetblank hrefhttpsctsbusinesswirecomctCTidsmartlinkampurlhttp3A2F2Fwwwdoteshoppingcomampesheet51965155ampnewsitemid20190409005396amplanenUSampanchordoteshoppingcomampindex5ampmd5ed7da76f5fe0ca01b1026dd81691af48 relnofollowdoteshoppingcoma or follow us at doteshopping on Instagram and Twitter p p p pimg 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SOURCE: BUSINESS WIRE. ©2015 Business Wire


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