Tuesday, March 19, 2019

LaterPay Powers Salon and Pueblo Pulp with Inaugural U.S. Partnerships

BWW News Desk
December 13, 2018

a referrerpolicyunsafeurl targetblank hrefhttpsctsbusinesswirecomctCTidsmartlinkampurlhttp3A2F2Fwwwlaterpaynet2Fampesheet51913500ampnewsitemid20181213005086amplanenUSampanchorLaterPayampindex1ampmd53ac48f04d95fd9e4fc95e609eeec552d relnofollowLaterPaya a technology company offering an industryfirst patented payment infrastructure designed to offer users immediate frictionless access to content or services without requiring upfront registration or payment today announced US partnerships with both Salon and Pueblo Pulp The PULP pblockquotep idpullquotepblockquote p a referrerpolicyunsafeurl targetblank hrefhttpsctsbusinesswirecomctCTidsmartlinkampurlhttp3A2F2Fwwwsaloncom2Fampesheet51913500ampnewsitemid20181213005086amplanenUSampanchorSaloncomampindex2ampmd57c5570e85144c857f70fee6705ef5cf6 relnofollowSaloncoma the flagship property of Salon Media Group Inc partnered with LaterPay to release a revamped adfree version of its website After testing various monetization strategies Salon and LaterPay landed on a usercentric model that allows Salon to generate reader revenue without offering premium content The recently implemented model enables readers to select an editorial environment that suits their preferences Users are able to opt for a free adsupported model or an adfree readersupported model LaterPays payments infrastructure allows Salons US readers to make oneclick time pass purchases for the new adfree version of the website in increments of one hour one week one month or one year Designed as a lowfriction approach that enables users to enjoy an adfree experience with access to unlimited Salon content LaterPays infrastructure also allows readers to delay registration and payment until they reach a 5 threshold p p In the first month we have generated hundreds of subscribers to the adfree offer without any promotion said Jordan Hoffner CEO at Salon LaterPays adfree subscriptions solution has been simple to install and operate allowing us to be up and running within days From cryptomining to LaterPays reader revenue solutions Salon continues to push for greater innovation within digital content monetization p p a referrerpolicyunsafeurl targetblank hrefhttpsctsbusinesswirecomctCTidsmartlinkampurlhttps3A2F2Fpueblopulpcom2Fampesheet51913500ampnewsitemid20181213005086amplanenUSampanchorPuebloPulpampindex3ampmd5628fd0666d4d3edb54096c9efe5f7cd3 relnofollowPueblo Pulpa an independent newspaper serving the Southern Rockies and Western Plains partnered with LaterPay for their yearly and monthly subscriptions as well as weekly passes and single article purchases They have also implemented LaterPays Contributions Button which allows Pueblo users to make frictionless oneclick donations in increments of 3 5 10 and 25 to support quality journalism on The PULPs website The results from the LaterPay offers have been eyeopening for the local Colorado publication p p Partnering with LaterPay has allowed us to transition to a digital daily with a frictionless system for our audience something we have wanted to do for a long time And we are already generating more revenue now then we would have with ads stated John Rodriguez Publisher at Pueblo Pulp LaterPay has worked with us to offer our readers the freedom to choose their PULP experience and the response has been eyeopening From yearly and monthly subscriptions to weekly passes single article purchases and contributions LaterPay allows us to offer our readers a variety of content consumption options that they are widely receptive to p p LaterPay works with publishers as a collaborating partner with the ability to test multiple monetization strategies as well as consult on optimization of a website for conversions By using LaterPays solution digital publishers and service providers can simultaneously expand existing subscription models increase paying customer bases and improve user experience p p We are very excited and pleasantly surprised by the early numbers being generated from both Salons new adfree website and Pueblo Pulps implementation of our Button and subscription solutions said Cosmin Ene founder and CEO of LaterPay Weve been excited to see that publishers can generate this level of reader revenue by offering a great user experience and without having to offer premium content We want to help publishers understand that there are multiple revenue streams available to them and that they dont have to cannibalize their ad revenue to implement another monetization strategy p p bAbout LaterPayb p p LaterPay turns users into paying customers for digital content or services such as journalism videos and software LaterPay owns patented technology for enabling micropayments without upfront registration facilitated by the use now pay later approach This allows users to consume paid content and services on the internet with one or two clicks without prior registration or having to pay in advance It is only when the online tabs 5 limit is reached that users are prompted to register and pay By decoupling purchases from payments LaterPay lowers the entry thresholds for users to consume digital goods and services With LaterPay publishers can tap into new customer groups get users acquainted with paid content and gradually but successfully market highervalue paid models such as time passes and subscriptions In this manner LaterPay builds a bridge between free adfinanced offerings and subscription models by providing a paygate LaterPay aims to empower content providers to monetize the vast space that lives between ads and subscriptions p p bAbout Salon Media Groupb p p Salon Media Group has driven the national conversation since 1995 through its fearless journalism and more recently original video distributed across Saloncom social media mobile devices and wearable apps Salons awardwinning content reaches an audience of approximately 20 million monthly unique visitors p p Salon covers breaking news politics entertainment culture and technology through investigative reporting commentary criticism and provocative personal essays Salons articles and original videos bring a variety of voices to the discussion and make the conversation smarter p p bAbout Pueblo Pulpb p p Pueblo Pulp PULP is an independent Coloradoowned local news organization serving the Southern Rockies and Western Plains and telling a stronger story for Southern Colorado A mix of a traditional monthly magazine news arts and culture and narrative PULP features original news culture and commentary specifically for Pueblo Southern Colorado and beyond p p p

SOURCE: BUSINESS WIRE. ©2015 Business Wire


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