Saturday, May 25, 2019

Integral Ad Science Wins I-COM Smart Data Marketing Technology of the Year

BWW News Desk
May 15, 2019

Integral Ad Science IAS announced today that IAS was recognized with the ICOM Smart Data Marketing Technology of the Year award at the ICOM Global Summit 2019 in Malaga Spain for excellence in data science and for pushing the needle of progress in the digital ecosystem pblockquotep idpullquotepblockquote p A team of IAS data scientists were also finalists in the prestigious ICOM Data Science Hackathon Competing among data science teams from around the world IAS was one of two groups in the final round presenting their digital transformation data model solution to the Google Carrefour challenge p p We are honored to accept this award and were thrilled to be finalists in the ICOM Hackathon said Stefano Vegnaduzzo Senior Vice President Data Science Integral Ad Science Data science underpins everything we do and we are always looking for new ways to use sophisticated data models and AI to solve business and marketing challenges Our team really stepped up in the hackathon to deliver a creative elegant scalable solution that Carrefour could use in France and other markets p p The ICOM Global Data Summit is where marketing technology and marketing science executives gather to explore issues at the forefront of smart data marketing and digital transformation ICOMs annual Hackathon presents a unique opportunity to promote greater understanding appreciation and recognition of data science and its application in realworld marketing scenarios p p In the Carrefour and Google challenge teams were tasked with using clustered data to deliver insights on customer digital interest for product promotion driving traffic to stores and ecommerce sites and decreasing print catalogue distribution The IAS team built a sales prediction model designed to accurately forecast 2019 sales at the postalcode level using disparate data sets from Google Carrefour Wunderman Thompson and Kantar TGI France The model was designed to allow Carrefour to test out the net impact of reducing catalogue distribution on sales before enacting realworld changes p p Lisa Utzschneider CEO of Integral Ad Science commented saying At IAS data science is one of our core competencies It is the foundation of our RampD organization and we strive to be datadriven in our decision making and solutions across all parts of the business Im extremely proud of the IAS team for their showing at this event Worldclass data scientists are critical for innovative products and our ability to offer comprehensive global coverage at scale p p For more information please reach out to a referrerpolicyunsafeurl targetblank hrefmailtopressintegraladscom relnofollowpressintegraladscoma p p bAbout IASb p p Integral Ad Science IAS is a global technology company that offers data and solutions to establish a safer more effective advertising ecosystem We partner with advertisers and publishers to protect their investments capture consumer attention and drive business impact Founded in 2009 IAS is headquartered in New York with global operations in 13 countries Our growth and innovation have been recognized in the Inc 5000 Crains Fast 50 Forbes Americas Most Promising Companies and ICOMs Smart Data Marketing Technology Company p p p pimg referrerpolicyunsafeurl alt srchttpsctsbusinesswirecomctCTidbwnewsampsty20190515005927r1ampsidweb02ampdistronxamplangen stylewidth0height0span classbwct31415p

SOURCE: BUSINESS WIRE. ©2015 Business Wire

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