Thursday, September 21, 2017

House of Marley Brings Sustainable Design to Bluetooth Audio, Introducing the Smile Jamaica Wireless Headphones

BWW News Desk
July 17, 2017

NEW YORK, July 17, 2017 /PRNewswire/ House of Marley announces the anticipated release of their Smile Jamaica Wireless headphones today in connection with their #MaterialsMatter campaign. The CES 2017 award winning, in-ear headphones incorporate the same superior sound quality and earth-friendly design of the brand's top-selling Smile Jamaica wired headphones, now with the convenience and portability of Bluetooth connectivity.

The Smile Jamaica Wireless offers a lightweight, durable wireless option with well-balanced, long-lasting sound for casual listening at an affordable price point. Crafted utilizing House of Marley's sustainable design standards, the Bluetooth headphones are a conscious alternative to the bulky plastic products currently on the market. Incorporating REGRIND recycled silicone, recycled aluminum alloy and FSC certified woods the Smile Jamaica Wireless is available in four colorways.

"Our goal was to build off the popularity of our existing Smile Jamaica headphones in order to create an in-ear Bluetooth headphone option without the need for a bulky housing," explains Director of Product Development, Josh Poulsen. "The Smile Jamaica Wireless' slim, soft neckband is meant for all day listening without sacrificing performance and sound."

With eight hours of battery life, the Smile Jamaica Wireless allows for simple media control paired with a noise isolating, in-line microphone. Flexible and pliable enough to fold into its accompanying stash-bag for easy storage and on-the-go listening, users can ensure the woven, in-ear cables don't get tangled by retracting them within the neck collar for efficiency and portability.

As part of their latest campaign, #MaterialsMatter, House of Marley is bringing awareness to their innovative manufacturing and design process. House of Marley products are consciously crafted from mindfully sourced materials - from FSC certified woods and non-toxic silicone, to their own signature blend of REWIND up-cycled fabrics made from organic cotton, reclaimed hemp and recycled plastic bottles. Along with 100% recyclable packaging, the brand is making conscious efforts to ensure the materials they use conserve natural resources, contribute to cleaner manufacturing and produce less waste within the consumer electronics market.

In connection with the Smile Jamaica Wireless release and #MaterialsMatter campaign, House of Marley is proud to announce their partnership with One Tree Planted, a non-profit dedicated to reforestation efforts worldwide. As part of House of Marley's philosophy to bring Bob Marley's vision of universal love, music and respect for nature to life, each House of Marley product sold will contribute to the brand's common goal of planting 75,000 trees within the next year in an effort to spread awareness of global forest restoration needs and corporate social responsibility.

"House of Marley is about bringing sustainability to the audio world. We take great pride in our efforts to work with materials that reduce our footprint on this planet," highlights Brand Ambassador, Rohan Marley. "That is the heart of our #MaterialsMatter campaign; our story of using sustainable materials - from organic cotton and bamboo to recycled plastic water bottles. By teaming up with One Tree Planted, we are acknowledging the need to give back to our Mother Earth what we take from it."

Smile Jamaica Wireless headphones are available for purchase at TheHouseOfMarley.com and retail locations nationwide, for $59.99.

Product Features:
Bluetooth wireless connectivity
Wireless three-button controls
Noise isolating in-line microphone
Low cross-body interference | 10m signal range
Up to eight-hour battery life
9mm dynamic drivers
Omni-directional antenna
Flexible, conforming collar with cable management
Lightweight 26g, sweat-resistant design
Apple and Android compatibility

Sustainable Materials:
FSC certified wood (walnut, beech, maple and sapele)
REGRIND recycled silicone rubber ear gels
Recycled aluminum alloy
Woven line cable

About House of Marley:
House of Marley was born from the passion of the Marley Family to bring Bob's vision of universal love, music and respect for nature, to life. The brand reflects this philosophy by combining high quality materials and innovative design to create state of the art audio products - made better for the Earth and for the music. House of Marley products are consciously crafted from socially responsible materials including REWIND up-cycled fabrics, REGRIND recycled silicone and plastics, solid bamboo, cork, FSCcertified woods and 100% recyclable packaging. Sustainably crafted. Superior sound. www.thehouseofmarley.com @HouseofMarley #MaterialsMatter

About One Tree Planted:
One Tree Planted is a non-profit 501(c)(3) charity based in Shelburne, Vermont, that helps with global reforestation efforts. They work with reforestation partners around the world to help plant trees in North America, Latin America, Asia and Africa. For every dollar donated, one tree is planted. www.onetreeplanted.org

Media Contact:
Marcy Fitzpatrick | OKAYOKAY
310.927.8548
[email protected]

Luis Calderin | OKAYOKAY
949.201.8700
[email protected]

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