Grotto Pizza Wins Paytronix Loyaltees Award for Timely Gift Card Campaign
NEWTON, MA - Paytronix Systems, Inc., a leading provider of reward program solutions to restaurants and retailers, today announced the second winner of its 2016 Paytronix Loyaltees Awards: Grotto Pizza, earning Best Gift Card Campaign Award. The Paytronix Loyaltees is an annual awards program designed to identify and spotlight Paytronix customers who are leveraging the Paytronix Rewards platform to deliver truly innovative and market-defining guest experiences.
Read the full Grotto Pizza story, "Grotto Pizza Fills Offseason Tables with Seasonal Gift Card Promotion Yielding 20% Year-over Year-Growth."
Grotto Pizza has been a mainstay of family casual dining at Delaware's beaches since 1960, expanding inland throughout Delaware, Pennsylvania and Maryland. With many locations right on the beach, summer crowds pack the restaurants while guest traffic slows in winter.
Grotto Pizza leveraged its Paytronix-powered Swirl Rewards Club loyalty program to implement a holiday gift card promotion encouraging loyalty members to come back and dine during the winter offseason, while giving back to its most loyal customers as well. The promotion offered a 20% bonus card add-on to the value of any Grotto Pizza gift cards purchased ($10 free with a $50 gift card, selling throughout the holiday shopping season). The promotional cards were open for redemption January 1st through March 31st, driving return visits when Grotto Pizza had the most available tables to fill.
Overall, Grotto Pizza's Holiday Gift Card promotion resulted in:
HIGHER SPEND - The 20 percent bonus led guests buy more cards, in larger gift card amounts than they would otherwise.
SUSTAINABLE LIFT - Grotto Pizza saw more than 20% lift in 2015 sales (total spend) compared to same store sales for the 2014 promotion, averaging more than 20% growth for each of the three years since implementation.
OFFSEASON BOOST - The bonus cards provided a surge of customer visits in the winter off-season, without discounting visits during the summer season when Grotto's traffic is already heavy.
"Paytronix giving recognition for the success of our program is quite an honor. The gift program works; we don't just see a one-time spike from an offer. We're filling the restaurants with more offseason business year after year," said Vinnie DiNatale, Director of Marketing at Grotto Pizza Inc.
"The power of Grotto Pizza's gift card promotion comes from the mutual benefit to everyone," said Andrew Robbins, president, Paytronix Systems, Inc. "Grotto Pizza has perfectly aligned its promotional offering to address a critical business challenge that they face annually, and the result is a sustainable program that not only leverages guest loyalty, but strengthens it."
Open to all current Paytronix clients, the Paytronix Loyaltees competition recognizes loyalty programs that motivate guests to visit restaurant or retail establishments more frequently. The winning Loyaltees programs showcase the success of Paytronix users prompting targeted guest behavior breaking new ground with relevant offers that leverage data collected by loyalty programs, and through all of today's guest touch points from Point of Sale to mobile engagement.
About Paytronix Systems, Inc.
Paytronix's proprietary guest engagement platform helps more than 280 restaurant and retail chains manage and grow more than $10 Billion in guest spend. Customers benefit from big data consumer insights that Paytronix generates from 1-to-1 engagement with more than 20 million loyal guests through mobile, social and today's most innovative digital marketing tools. As a result, customers can more effectively segment and motivate their guests to increase spend and drive revenue. For more information, visit www.paytronix.com.
About Grotto Pizza
Grotto Pizza, Inc. first opened in 1960 in Rehoboth Beach, Delaware by owner Dominick Pulieri. Since then Grotto Pizza has grown to 21 locations throughout Delaware, Maryland and Pennsylvania. Still a family owned business, Grotto Pizza is a family casual dining restaurant that specializes in award winning pizza and hospitality. The full menu includes pizza, pasta, sandwiches, subs, appetizers, salads, beer, wine, cocktails and Grotto Gelato. Dominick Pulieri is involved in day-to-day operations and preaching the company culture that it is All About the Guest!