Friday, March 22, 2019

Fi launches First Smart GPS Dog Collar on Low Power Cell Network with $7M from RRE Ventures and others

BWW News Desk
March 14, 2019

Fi a dog technology company reinventing the dog collar aims to put an end to lost dogs and let the modern dog owner feel good about going off leash pblockquotep idpullquotepblockquote p Fi is announcing its Series A capital raise of 7M led by RRE Ventures with participation from existing seed investors Lerer Hippeau Freestyle VC and other prominent tech investors bringing its total funding raised to date to 10M p p Founded in 2017 Fi was started by Jonathan Bensamoun Product at Square amp Handy and cofounder Loren Kirkby Chief Architect Dropcam Acq By Nest to build the bestlooking dog collar capable of accurately tracking your dog for weeks between charges p p Of the over 100 million dogs in the US 1 in 3 dogs will go missing at some point during their life Microchips are just a dog tag People think they can call their vet and locate their dog but thats not how it works Fi created technology to alert owners of escaped dogs and help locate them hours before they are picked up by a shelter or animal control or worse p p Two years ago I got my dog Thor I found out that my dog walker was taking shortcuts so I decided to track Thors walks I also wanted to let him run freely and play in the backyard without worrying that he could escape There was no product that was elegant worked properly and that did not have to be recharged weekly I knew we had to fix this says Jonathan After spending over 18 months on product development Fi was born p p As an investor and an animal lover I have been searching for a technology like this for a long time says Stuart Ellman of RRE Ventures The battery life of the other smart collars we have seen has never been impressive Im so excited to finally add a company like Fi to our portfolio of great pet technology companies like BARK and Wag p p Were repeat investors in and remain bullish on the growing pet space says Andrea Hippeau Investor at Lerer Hippeau We really believe that millennials in pushing off having kids are treating their dogs like their children Jonathan and Loren have a great combination of hardware and consumer expertise from their time at Square and Dropcam Its really important to have this vital experience to bring a next generation hardware product to the market p p bGPS TRACKINGb p p Fi is the worlds first LTEM dog collar Instantly track your dogs location no matter where they are in the US subscription required p p b3 MONTH BATTERY LIFEb p p Fi research shows that battery life is the 1 concern from dog owners By leveraging the new LTEM low power network from ATampT Fis collar lasts on average 3 months between charges p p bLOST DOG MODEb p p If your dog escapes the Fi Collar will detect it and notify owners and dog walkers instantly A light will also turn on to make the dog easier to spot at night p p bACTIVITY MONITORINGb p p Fi measures the steps your dog takes Set daily weekly and monthly goals to hit and compare them to other dogs wearing the Fi collar p p bWORLD CLASS DESIGNb p p The Fi Collar was born in the studio of famous industrial designer Fred Bould who shaped other consumer products of fame like the Nest Thermostat the Roku the Eero and the GoPro Camera p p Availability p p Available now on Fis website a referrerpolicyunsafeurl targetblank hrefhttpsctsbusinesswirecomctCTidsmartlinkampurlhttp3A2F2Ftryficomampesheet51954301ampnewsitemid20190314005048amplanenUSampanchorhttp3A2F2Ftryficomampindex1ampmd5212c6a325e8e74a4da9c85403c44768e relnofollowhttptryficoma for 149 Optional GPSLTE subscriptions range from 159 189 per week The collar is designed for dogs with necks that are 135 to 345 about 80 of dogs The free mobile application is available for iOS and Android phones p p Fi Boilerplate p p Founded by Jonathan Bensamoun Product at Square amp Handy and Loren Kirkby Chief Architect at Dropcam Acq by Nest in 2017 Fi is reinventing the relationship between dogs and their humans with technology Fis GPS amp LTEM enabled Smart Collar lets dog owners keep their best friend safe and in good health monitor their behavior and leverage data to create a stronger bond Fi is headquartered in DUMBO Brooklyn and currently hiring dogs welcome For more information see a referrerpolicyunsafeurl targetblank hrefhttpsctsbusinesswirecomctCTidsmartlinkampurlhttps3A2F2Ftryficomampesheet51954301ampnewsitemid20190314005048amplanenUSampanchorhttps3A2F2Ftryficomampindex2ampmd5cc0dbe0cef2d2481590f084d66d6325c relnofollowhttpstryficoma p p p pimg referrerpolicyunsafeurl alt srchttpsctsbusinesswirecomctCTidbwnewsampsty20190314005048r1ampsidweb01ampdistronxamplangen stylewidth0height0span classbwct31415p

SOURCE: BUSINESS WIRE. ©2015 Business Wire

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