Tuesday, March 19, 2019

Alibaba Launches A100 Strategic Partnership Program

BWW News Desk
January 10, 2019

Alibaba Group Holding Limited NYSE BABA today announced the launch of A100 a strategic partnership program that offers companies a holistic onestop solution to accelerate their digital transformation Members of A100 will develop a deep and longstanding working relationship with Alibaba businesses across multiple functions and platforms to cocreate the best values that are efficient effective and sustainable in the digital era p p The A100 initiative was announced at the inaugural Alibaba ONE Business Conference in Hangzhou The name A100 symbolizes Alibabas goal of providing digitized solutions to a large number of companies p p The A100 program is built on the Alibaba Operating System which was showcased at the conference The creation of the Alibaba Operating System is indeed a part of companys natural progression from an ecommerce provider to an integrated global technology company As Alibaba has expanded its business from pure ecommerce into digital entertainment and local services the power of its infrastructure has grown to cover sales logistics supply chain optimization payments marketing and a wide range of supporting services all powered by cloudbased technologies With those strong cloudcomputing capabilities the infrastructure is able to process a massive flow of data offering insights and analytics instrumental to better meeting customer needs and growing their business New Retail is a key interface through which businesses can tap into the Alibaba Operating System p p The Alibaba ONE Business Conference also highlighted the success of New Retail a model pioneered by Alibaba to integrate online and offline retail through digitizing storebased operations New Retail has gained strong ground in the past two years with over 1200 brands having digitized and upgraded more than 200000 offline stores into smart stores p p Alibaba is now offering the Alibaba Operating System to companies of all sizes through the A100 program which lets them choose from an exhaustive menu of services to enhance their business operations Alibaba will establish a crossplatform integrated accountserving team to supervise the implementation of A100 and will start with partners already in the companys ecosystem The program will gradually expand to other brands looking to optimize their digital operations p p no quote With over 600 million monthly active users and nearly 30 business units specializing in enterprise services including techdriven retail mobile payment digital marketing media entertainment IT infrastructure and more Alibaba is the leading partner for businesses within China and around the world to capitalize on the growing consumption by Chinas middle class The A100 initiative powered by the Alibaba Operating System will be a onestop shop for businesses to access a comprehensive range of enterprise services in the digital era said Daniel Zhang CEO of Alibaba Group p p no quote Many partners have gained enhanced operational efficiency and business growth through a deep partnership with Alibaba Synergies generated by our ecosystem are creating new avenues for sales and distribution and catalysing product innovation to capture opportunities in lifestyle upgrades across China We look forward to adding many more global and Chinese domestic companies to the A100 strategic partnership program in the near future added Zhang p p One of the early successes of the Alibaba crossplatform partnership is Nestl While strengthening its core B2C business through its Tmall flagship store Tmall Supermarket and Rural Taobao Nestl has recently expanded into new Alibaba channels such as Lingshoutong FRESHIPPO previously known as Hema supermarket and RTMart In addition Nestl has established a strong digitizationfocused collaboration with Alibaba on a number of projects based on market and category insight and consumer understanding generated from various platforms available in the ecosystem In 2018 Nestl signed a strategic partnership with Cainiao the logistics arm of Alibaba Group which enabled Nestl to consolidate four distributors serving the Alibabarelated business into one and introducing the One Set inventory system to fulfill online orders As a result Nestl can fully leverage Cainiaos intelligence to sort products and manage inventories according to consumers preferences in different regions reducing the proportion of crossregion parcels and speeding up deliveries p p In August 2018 Alibaba and Starbucks formed a deep strategic New Retail partnership that enabled a seamless iStarbucks experiencei and transformed the coffee industry in China Starbucks collaborates across key businesses within the Alibaba ecosystem including Chinas leading ondemand food delivery platform Eleme FRESHIPPO supermarket Tmall Taobao and Alipay Starbucks delivery program is today available across 2000 stores in 30 cities in China in partnership with Eleme Starbucks also partners with FRESHIPPO supermarket to create Star Kitchens specifically designed for Starbucks delivery order fulfillment further expanding delivery capabilities In December 2018 Starbucks launched its first virtual store in China powered by technology from Alibaba Group providing a unified onestop digital experience across the Starbucks app and mobile apps within the Alibaba ecosystem p p bAbout Alibaba Groupb p p Alibaba Groups mission is to make it easy to do business anywhere and the company aims to achieve sustainable growth for 102 years For the fiscal year ended March 31 2018 the company reported revenues of US399 billion p p p

SOURCE: BUSINESS WIRE. ©2015 Business Wire

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