Saturday, May 25, 2019

Adobe and Software AG Partner to Advance Customer Experience Management

BWW News Desk
May 15, 2019

At Adobe Summit EMEA a referrerpolicyunsafeurl targetblank hrefhttpsctsbusinesswirecomctCTidsmartlinkampurlhttp3A2F2Fwwwadobecom2Fampesheet51985555ampnewsitemid20190515005904amplanenUSampanchorAdobeampindex1ampmd558ee4a6dead2ac4d18f0b5c46ab9d312 relnofollowAdobea Nasdaq ADBE and a referrerpolicyunsafeurl targetblank hrefhttpsctsbusinesswirecomctCTidsmartlinkampurlhttp3A2F2Fwwwsoftwareagcom2Fampesheet51985555ampnewsitemid20190515005904amplanenUSampanchorSoftwareAGampindex2ampmd52eab92b7246b1f6efec649acb11880ee relnofollowSoftware AGa today announced a partnership to help companies transform their customer experience management CXM by bringing together customer data from across multiple enterprise systems into a centralized and actionable realtime customer profile Adobe and Software AG will create integrations between Adobe Experience Platform and Software AGs webMethods Integration and API management services pblockquotep idpullquotepblockquote p Adobe Experience Platform eliminates data silos by stitching together data from across the enterprise enabling realtime customer profiles that are fueled by Adobe Sensei artificial intelligence AI and machine learning Software AGs technology establishes enterprisewide connectivity between CRMs and applications as well as multiple backend systems This connectivity comes with readytouse integration recipes and easily configurable data connectors The combined offering lets brands move a customers key enterprise data into Adobe Experience Platform via Software AGs integration platform resulting in a more complete view of the customer journey making personalization at scale a reality for enterprises p p Leveraging Software AGs strength in developing integrated SAP solutions the partnership will also introduce a new data connector between Marketo Engage and SAP solutions that will seamlessly sync account scoring behavior eg visited key web pages opened email attended an event and other marketing data with sales activity and pipeline data p p Adobe and Software AG are coming together to deliver a solution that will enable enterprises to harness and action large volumes of customer data to deliver personalized realtime customer experiences at scale said Shantanu Narayen president and CEO Adobe p p At Software AG we help thousands of businesses turn their data into value each day said Sanjay Brahmawar CEO of Software AG Our partnership with Adobe will unlock even greater value by connecting the customer journey to core enterprise data This integration is the foundation of greater visibility transparency and customer intimacy all in real time p p bAbout Adobeb p p Adobe is changing the world through digital experiences For more information visit a referrerpolicyunsafeurl targetblank hrefhttpsctsbusinesswirecomctCTidsmartlinkampurlhttp3A2F2Fwwwadobecomampesheet51985555ampnewsitemid20190515005904amplanenUSampanchorwwwadobecomampindex3ampmd5ab7299e569d39c3680d822fa0f17b996 relnofollowwwwadobecoma p p bAbout Software AGb p p Software AG offers Freedom as a Service We reimagine integration spark business transformation and enable fast innovation on the Internet of Things so you can pioneer differentiating business models We give you the freedom to connect and integrate any technologyfrom app to edge We help you free data from silos so its shareable usable and powerfulenabling you to make the best decisions and unlock entirely new possibilities for growth p p Learn more about Software AG and Freedom as a Service at a referrerpolicyunsafeurl targetblank hrefhttpsctsbusinesswirecomctCTidsmartlinkampurlhttp3A2F2Fwwwsoftwareagcomampesheet51985555ampnewsitemid20190515005904amplanenUSampanchorwwwsoftwareagcomampindex4ampmd5243a8e02b406478d1f8a13b0a8916015 relnofollowwwwsoftwareagcoma p p p pimg referrerpolicyunsafeurl alt srchttpsctsbusinesswirecomctCTidbwnewsampsty20190515005904r1ampsidweb02ampdistronxamplangen stylewidth0height0span classbwct31415p

SOURCE: BUSINESS WIRE. ©2015 Business Wire

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