Tobii Technology AB: Tobii Launches X2 Eye Trackers to Expand Applications and Insights for Research Community
Press Release, News
Tobii Technology (http://www.tobii.com/), the global leader in eye tracking and gaze interaction, today announced the release of Tobii X2 Eye Trackers (http://www.tobii.com/x2-60), a new line of highly portable and more affordable research products powered by the latest generation of Tobii's award-winning eye-tracking technology that will dramatically expand insights and applications for scientific and commercial research of human behavior.
"This is an extremely exciting time for the research community and Tobii"
"We are excited to deliver a major innovation for the international research community through a lightweight, portable and more affordable product that provides high-quality insights," said Tom Englund, president of analysis solutions at Tobii. "We believe the new Tobii X2 Eye Trackers will eliminate the previously existing barrier of cost and, through its revolutionary ease of use, allow a broader range of researchers to benefit from the immense value eye tracking offers in understanding human behavior. This will create new research opportunities and discoveries in science, health, education, product development, usability testing, packaging design, advertising, branding and more."
The Tobii X2 product line comprises eye-tracking research systems at 30 or 60 Hz frame rates. Modular design and different hardware options accommodate a wide variety of study designs and stimuli dimensions.
The new product line represents a major leap forward in the evolution of eye tracking. Features and benefits of the Tobii X2 Eye Trackers include:
· Maximum portability - the X2 Eye Trackers are the smallest, most light-weight eye-tracking research systems on the market, powered by only one USB cable, making it easy to study human behavior outside the lab, in participants' homes, clinics, schools or malls.
· Extreme versatility - modular design and different hardware options enable a wide variety of research study configurations and stimuli presentation options, from laptops and PC monitors to tablets, TVs, projections, control panels, ATMs and store shelves.
· Easy to use - ease of setup and operation makes it possible for anyone, from research novice to tech expert, to use the eye tracker.
· High authenticity - a revolutionary large track box (the physical space in which a participant can be tracked), allows participants to be tracked at their most natural distance from a screen or stimuli and move freely and naturally, lending to a more natural experience for the research participant and more valid results.