Survey Says 39% of Americans Would Swap Cable for Streaming Media
Thirty-nine percent of U.S. adults between the ages of 18 and 34 would consider replacing their television cable/satellite provider with a streaming media subscription service in 2013, according to the results of a new survey released today by Belkin, a leading provider of easy-to-use, people-inspired technology products for today's connected home.
Comparatively, 31 percent of those ages 35 to 54 and 20 percent of those over 55 would consider replacing their television cable/satellite provider with a streaming media subscription service, such as Netflix or Hulu Plus, this year. Additionally, Americans who have children under 18 in their households (37 percent) are more likely to consider replacing their cable/satellite subscription than Americans with no children in their households (27 percent).
The survey, conducted online by Harris Interactive on behalf of Belkin among more than 2,100 U.S. adults, also revealed that 38 percent of U.S. adults between the ages of 18 and 34 would consider replacing their laptop with a tablet in 2013 - 34 percent of those between 35 and 54 would do so, and only 21 percent of those over 55 would do the same.
"Americans are increasingly embracing tablets, smartphones and new ways of consuming media," said Nima Ahmadinejad, Belkin's vice president of products. "To stay ahead of these trends, Belkin is creating products that deliver lightning-fast, next-gen WiFi coverage and rock-solid performance that can handle the needs of even the most demanding online household. Together our simple, ingenious products support a connected home, where life is easier, more fun and less work."