Pyramid Research Analyzes Low-Cost Smartphone Strategies in Upcoming Webinar
Press Release, News
BOSTON, Nov. 13, 2013 /PRNewswire/ The next generation of smartphone users will be coming from middle and lower segment users who are much more price and value-sensitive customers. This means smartphones must become more affordable, an area where mobile operators can have an important role, according to Stela Bokun, Senior Analyst and Presenter of Pyramid's upcoming webinar: Low-Cost Smartphones: How Own-brand Strategies Strengthen Operator Market Influence.
Low-Cost Smartphones: How Own-brand Strategies Strengthen Operator Market Influence will examine how operators can use their own-branded device portfolio to increase smartphone penetration on their network, assert their presence in the market and enlarge the mobile ecosystem by injecting more competition in certain sub segments of the market. Complementing this analysis will be pertinent examples of successful strategies of Russia's MTS, China Unicom, Orange, and Vodafone. Attendees will also learn specifics about operator own-branded smartphone strategies in Latin America.
Date: November 21, 2013
Time: 9am EST/ 2pm GMT
Duration: Presentation 45 minutes followed by 15 minutes of audience Q&A
Stela Bokun, Senior Analyst, Innovation and Strategy Analysis
Maritza Morales, Practice Leader, Mobility and Broadband
"Smartphone prices are still a barrier of wider adoption in many emerging markets leaving room for mobile operators to get more involved in achieving more affordable prices," says Bokun. This involvement is essential, as it provides the scale needed for any investment in lower-priced smartphones to succeed. The viability of this business depends on large quantities of devices being sold. At the same time, mobile operators' interest in lower-cost smartphones is not necessarily to make a business out of selling devices but to sell the mobile data services they enable, she notes. They are thus more prepared to support the slim margins that these devices provide than are solo handset vendors entering this space.