PointRoll Launches New Interactive In-Stream Video Packages
Interactive Advertising, News
PointRoll, a Gannett company and the leading provider of digital marketing technology, today announced the launch of three new interactive in-stream video packages including Social, Branding and Video AdChooser. PointRoll's new interactive in-stream video packages enable advertisers to easily turn their standard in-stream video ad campaigns into interactive in-stream video campaigns to achieve better user engagement. The new interactive in-stream video packages also feature an easy-to-use, intuitive interface that allows advertisers to build and customize the ad using the following packages:
The Social Package allows for advertisers to promote their presence on up to seven well-known social media sites from the ad unit. Advertisers can easily include links to Facebook, Twitter, YouTube, LinkedIn, Pinterest, Google+ and Digg. A logo can also be added in the social package for users to connect to a brand's website or another designated URL.