Ooyala Delivers In-Stream Video Viewing on Twitter - First up ESPN
Ooyala, the leading video streaming and monetization platform provider, today announced that it has developed a Twitter Video Card solution, in close collaboration with Twitter, that enables Ooyala customers a turnkey solution to embed videos directly into their Twitter streams for instant playback. Previously, users were only able to include a link to a video in Twitter. This solution inserts a thumbnail of the video directly into the stream so followers can click and play directly without leaving Twitter.
First deployed by sports broadcaster ESPN to better serve its 24 million online video viewers, Ooyala's Twitter Card solution provides media companies, broadcasters and brands a new way to distribute and monetize video content delivered via Twitter across desktops and mobile devices. In addition, the solution can increase the discovery and sharing of video content and optimize engagement through social and mobile by eliminating the barriers to view content directly on Twitter.
"Twitter is a growing source of inbound referral traffic and outbound content distribution for online media publishers and broadcasters," said Jonathan Wilner, senior director, business product management at Ooyala. "Consumers today are at the intersection of social and mobile, and demanding easy and fast access to video content. Our ability to deliver video directly into the Twitter stream is a major step forward for publishers who want to drive viewer engagement in real-time."
As a result of the close collaboration with Twitter, the Ooyala solution has been Certified by Twitter, meaning customers can quickly and easily integrate and distribute video content directly into their streams across all platforms -- including desktop, mobile web and native smartphone and tablet apps for both iOS and Android -- and trust that the player will work seamlessly within Twitter. The solution works via an Ooyala Twitter SDK and automatic hosting for Twitter Cards. The turnkey API from Ooyala automatically generates the necessary Twitter tags so that a video can be inserted onto a video landing page to enable Twitter Cards.