Mike Hopkins Named CEO of Hulu
Andy Forssell, who has served as acting CEO since March 2013, will be leaving the Company.
“After an extensive search, Mike was simply the best candidate for the job. He has a strong understanding of programming, digital distribution and consumer behavior, and a great vision for Hulu's next chapter,” said Anne Sweeney, co-chairman, Disney Media Networks and president, Disney/ABC Television Group.
“On behalf of the Hulu board I want to thank Andy Forssell for his leadership during this past year, and for the vital role he played in building Hulu into the amazing product it is today. We wish him the best on his next venture,” said Peter Rice, Chairman and CEO of Fox Networks Group. “With Mike's appointment, and its owners fully aligned and committed to seizing the incredible opportunities that lie ahead, we look forward to a very bright future for Hulu.”
Mike Hopkins commented: “The team at Hulu has created a beloved user experience that feeds the undeniable need for quality, convenience and ease of use. I am honored to have the opportunity to work with this dynamic, innovative team. I want to thank the folks at Disney and Fox, especially Anne Sweeney and Peter Rice, for this amazing opportunity. I'm looking forward to working with our creative partners, advertisers and distributors as we continue to build Hulu.”
A media veteran with an accomplished track record of both building innovative television products and negotiating landmark distribution agreements, Mr. Hopkins brings more than 20 years of video experience to Hulu. While President of Distribution for Fox Networks, he oversaw the distribution strategy, sales and marketing for Fox's 45 linear and non-linear U.S. channels, as well as on-demand and digital extensions. Mr. Hopkins' team also developed many of the television industry's leading authenticated and digital video products, including BTN2GO and Fox Now.
Hulu is an online TV service whose mission is to help people find and enjoy the world's premium content when, where and how they want it. As we pursue this mission, we aspire to create a service that users, advertisers and content owners unabashedly love. (www.hulu.com).
SOURCE: BUSINESS WIRE