Digital Experience Agency Siteworx, LLC Launches New Responsive Website for McGladrey
Serving as McGladrey's Digital Agency of Record, Siteworx was brought on board to upgrade McGladrey's digital publishing environment and to enhance the site. The new site offers a striking new design and enhanced browsing experience, and better represents the firm's brand and leadership position in the market. Built on the Adobe Experience Manager web content management capability, the new mcgladrey.com leverages the benefits of integration with the Adobe Marketing Cloud capabilities such as Adobe Target and Adobe Analytics.
"At McGladrey, we understand the importance of providing clients and potential clients with the best experience as they strive to achieve their business goals," said Ken Foster, director, digital media at McGladrey. “We wanted to create a new website that simultaneously reflects the high quality service we deliver to our clients and to leaders in the middle market. Siteworx helped set a vision for our website, leveraged their expertise with Adobe Experience Manager and created an aesthetically pleasing platform that truly captures our brand.”
Siteworx helped streamline messaging and visuals across the site and implemented an enterprise taxonomy. As a result, McGladrey is now able to tag its content accurately and consistently. In addition to the new user experience, the new McGladrey.com benefits from a variety of features made possible through Adobe Experience Manager, such as efficient cross-channel publishing capabilities and easy-to-use authoring interfaces for content owners.
“The integration of Adobe Marketing Cloud makes it easy for content managers to boost and promote key content and manage campaigns, and it also makes it easy for marketers to test and personalize landing pages,” said Siteworx VP of Client Services, Gregg Wyland.
McGladrey LLP is the leading U.S. provider of assurance, tax and consulting services focused on the middle market, with more than 6,700 people in 75 cities nationwide. McGladrey is a licensed CPA firm and serves clients around the world through RSM International, a global network of independent assurance, tax and consulting firms. McGladrey uses its deep understanding of the needs and aspirations of clients to help them succeed. For more information join our Facebook fan page at McGladrey News, follow us on Twitter @McGladrey and/or connect with us on LinkedIn.