Akamai Leverages mDialog to Power Dynamic Ad Insertion for New Online Video Advertising Services
Press Release, News
mDialog, the leader in video stream management across connected devices, today announced that the mDialog Smart Stream Video Platform technology is a core element powering dynamic ad insertion in AkamaiTechnologies' new Ad Integration Services offering. Announced today, Sola Ad Integration Services, a new offering in the Sola Vision media workflow portfolio, is designed to help media companies reach, monetize and measure their desired audiences across the widest range of connected devices with 1-to-1 addressable advertising within linear, live and on-demand programming.
Sola Ad Integration Services dynamically inserts and measures targeted ads into linear, live and on-demand video content on the Akamai Intelligent Platform for delivery to any internet-connected screen. Using mDialog's cloud-based dynamic ad-insertion technology, Sola Ad Integration Services also gives media companies the ability to maintain their existing video infrastructure and workflow, thanks to its standards-based architecture.
"Having Akamai select mDialog for dynamic ad insertion is an enormous validation of our technology and its ability to scale to meet the demands of 1-to-1 addressable advertising in linear broadcasts across connected devices," said Greg Philpott, Founder and CEO of mDialog. "We look forward to working with Akamai to bring cutting-edge video stream management solutions to our media customers."
"Delivering targeted online video advertising, scalable to the Internet's largest audiences, opens up tremendous new opportunities for online media monetization," said Bill Wheaton, SVP and GM of Akamai's media business unit. "We selected mDialog's network-side ad-insertion approach because it offers the scalability, quality, and performance that Akamai's customers expect."
By shifting the complexities of online video ad insertion from the player to the cloud, mDialog's Smart Stream Platform removes many of the limitations associated with traditional player-based ad delivery. The Smart Stream Platform uses a lightweight stream SDK to ensure accurate Interactive Advertising Bureau (IAB) compliant measurement beaconing, and supports interactive video ads and ad-skipping prevention in order to deliver a Seamless TV-quality viewing experience across devices.
mDialog (www.mdialog.com) works with the largest media companies in North America to manage, deliver, and measure video advertising across IP-connected devices, including iPad, iPhone, Android, GoogleTV, Apple TV, Roku and Xbox. The company's Smart Stream platform dynamically delivers in-stream uniquely addressable advertising within linear, live and on-demand programming. Working with mDialog, content and service providers are able to increase the value of their video streams while leveraging their existing encoding, publishing and ad-decisioning investments through Smart Stream Intelligence.