AT&T Celebrates 28 Years of AT&T Pebble Beach National Pro-Am Sponsorship
Press Release, News
After 27 years of sponsorship and over $100 million dollars in funds raised for local charities, AT&T* continues to keep fans excited about the 2013 AT&T Pebble Beach National Pro-Am with a redesigned digital clubhouse and unique ways for fans to Engage and have fun.
The 2013 AT&T Pebble Beach National Pro-Am continues a decades-long tradition of sportsmanship and generosity. After last year's event, the tournament surpassed $100 million in all-time funds raised for local charities, ranking it the second amongst all PGA TOUR events. Working with the Monterey Peninsula Foundation, AT&T has supported hundreds of charitable programs in Northern California, including the Hartnell College Foundation and Hartnell College. The event is also an opportunity to pay tribute to active military personnel, veterans and their families. AT&T is honored to show this support by having one of its military veteran employees participate in the pin flag ceremony.
"The AT&T Pebble Beach National Pro-Am is one of the most exciting events of the year with excitement coming from everyone playing in the tournament to the gallery of fans watching the fun," said Mark Wright, AT&T Vice President of Media and Sponsorship. "These dedicated players and fans are what make this event so special. With their support, we're making an impact in this community by supporting local charities and teaching the dangers of texting while driving."
Throughout the tournament, fans can experience the legacy of the AT&T Pebble Beach National Pro-Am with many different offerings. The redesigned AT&T Digital Clubhouse, which will be located at the Triangle on Pebble Beach, will feature an interactive digital wall showcasing a mix of golf multimedia content and a mosaic of spectator commemorative photos. It will also host an "It Can Wait" pledge station where fans can take the pledge to not text and drive.